As Communications Director at oona agency I was responsible for fashion portfolio varying from street to sports to high fashion, one of our key accounts was Gucci. Together with my team, I was a strategic marketing and communication partner, from PR strategy, integrated communication planning, local media partnerships to brand experiences.

The focus for Gucci was on client engagement and Amsterdam as a key city. For the top clientele in the Netherlands, we’ve organized celebratory holiday dinners, in-store activations and a private and live screening of the show directly from Milan.

• Seasonal 360 MarCom strategy. Crafting comprehensive marketing communications that seamlessly integrate across all channels and touchpoints, aligning with the unique themes, trends, and consumer behaviors associated with each season. By orchestrating a cohesive approach spanning advertising, public relations, social media, and other channels, the strategy aims to maximize brand visibility and resonance throughout the year.

• Media partnerships. Collaborating with various media outlets, platforms, and influencers to strategically promote the brand through shared content, events, or campaigns. These partnerships aim to leverage the audience and reach of the media partner to enhance Gucci's visibility, generate buzz, and create a mutually beneficial relationship that aligns with the House’s image and values.

• Cross-functional collaboration. Collaborate internally, with external partners and with Gucci’s teams to optimize different client engagement activations.