As a guest lecturer at the Amsterdam Fashion Academy, I delivered two comprehensive sessions exploring the multifaceted landscape of brand building in fashion. The lectures drew from my diverse professional background, interweaving insights from my roles as Global Media Innovation & Strategy Manager at H&M Group, my agency experience serving multiple fashion clients, and my current ventures as Founder of FÉ and Senior Brand & Marketing Consultant.

The sessions focused on two key areas: strengthening product-focused brands in an increasingly competitive market and developing authentic professional and personal brands. Drawing from real-world examples and my own career trajectory, I guided students through practical strategies for brand differentiation, market positioning, and authentic storytelling. The lectures provided students with actionable frameworks for navigating both corporate and entrepreneurial paths in the fashion industry, while emphasizing the importance of adaptability and continuous learning in today's dynamic fashion landscape.