The beauty industry has evolved with a focus on inclusivity, sustainability, and digital engagement, reflecting changing consumer preferences. H&M Beauty aligns with these trends by offering a diverse range of affordable and sustainable beauty products, leveraging its global reach and embracing inclusive marketing strategies to resonate with a wide and conscientious consumer base. For H&M Beauty I’ve developed the localized concept to bring more focus to the beauty products across 20+ stores across The Netherlands.

• Concept development. Concept development for the relaunch of H&M Beauty involved creating a strategic and cohesive vision for the brand's beauty line. Led market research to understand current beauty trends and consumer preferences.

• Partnerships. Media and influencer partnerships are essential components of the relaunch strategy. Identified and collaborated with key media outlets and influential individuals in the beauty industry. These partnerships serve to amplify the relaunch message, enhance brand credibility, and create a buzz around the revitalized H&M Beauty line.

• Event production. Organized several in-store events from where I was responsible for the full production. Events took place in Rotterdam, Amsterdam and Utrecht where customers could experience the relaunch through personalized advice, meet key influencers and enjoy the world of beauty. The use of consistent branding, post-event feedback collection, and collaboration with marketing teams for post-event promotions contributed to the overall success of the launch event.